Kicksite keeps the programs and memberships separated. Think of memberships as the time commitment. To create a new membership program, hover over the Settings link in the top right menu.
Scroll to the bottom of the page and on the left side you will see an empty box. Type the new membership here and then click the 'Add Membership Program' button to save this new membership.
You can then move the memberships in any order that you want by clicking and dragging the membership name.